Best Practice for AdSense Ads in Blog Posts

Here’s the breakdown for ”Best Practice for AdSense Ads in Blog Posts”

1. Google’s Policy
   Google AdSense does not set a strict limit on the number of ad units per page anymore (they removed the 3 ads per page limit years ago). Instead, they say:

Ads should not exceed the content.
In other words, your content should always be more than your ads.

2. Optimal Number of Ad Units for Higher Revenue
   Based on most case studies and AdSense experts:

• In-Content Ads (2–3 units) – Placing ads within the blog post (e.g., after the intro, in the middle, and near the conclusion) performs best because they blend naturally with reading flow.
• Top of the Page (1 unit) – A display ad under the title or after the first paragraph usually gets high CTR.
• Sidebar / Sticky Ad (1 unit) – If your site layout supports it, a sticky sidebar ad works well for desktops.
• Matched Content / Multiplex Ads (1 unit) – At the end of the article, Google’s “content-style ads” often increase clicks. 👉 This adds up to about 3–5 ad units per blog post being the sweet spot.

2. Auto Ads vs. Manual Placement

• Auto Ads (Google automatically places ads) are easy, but sometimes they overload pages with too many ads.
• Manual Placement (you choose exact spots) usually gives better control and higher RPM if you optimize well.

2. User Experience & SEO

• Too many ads = higher bounce rate and lower page speed → hurts SEO → reduces long-term revenue.
• Balance is key: ads should look natural, not overwhelming.

🔑 My Recommended Setup

For most blogs:

• 1 display ad below the title
• 1 in-article ad after 2–3 paragraphs
• 1 in-article ad near the end
• Optional: 1 matched content/multiplex ad at the bottom
• Optional: 1 sticky sidebar or anchor ad for desktop

👉 That’s usually 3–5 ads per post, which is proven to maximize AdSense revenue without hurting user experience.