Samsung is still the world’s #1 smartphone vendor, but it’s losing ground

Apple iPhone 14 Pro Max vs Samsung Galaxy S23 Ultra in hand undecided

Credit: Robert Triggs / Android Authority
  • The latest global smartphone units shipped report shows predictable results, including Samsung at the top.
  • However, Samsung is shipping fewer smartphones while Chinese rivals are shipping more.
  • How long can Samsung stay at the top with these trends?

Aside from a small period of time in 2020, Samsung has been the top dog in the smartphone world globally since 2012. With each annual report for smartphone shipments, Samsung has reliably been the leader. Quarterly reports go up and down, but Samsung keeps its lead in the race.

The latest report from Canalys shows Samsung in the lead this quarter with a 20% market share. This handily beats second-place runner Apple with 17%. Xiaomi (including POCO) is in third with 14%, OPPO (including OnePlus) is in fourth with 9%, and Chinese conglomerate TRANSSION (Tecno, Infinix, and iTel) is in fifth with 9%. All other vendors make up the largest piece of the pie collectively at 31%.

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