- A recent report suggests iPhone users keep their phones longer than Android users.
- One theory for why is that more choices of Android phones creates more opportunities for upgrade considerations.
- The report suggests iPhones might be more durable than Android phones, but we don’t buy that.
In the United States, the population is split down the middle regarding mobile operating systems. On one half of the pie, you have iPhones, and on the other, you have Android phones. However, this refers to usage, not sales. Consumer Intelligence Research Partners (CIRP) showed last week that Android phones outsell iPhones yearly by a wide margin in the US.
If there’s a 50/50 split between Android and iOS usage in the US, but people are buying more Android phones than iPhones each year, that heavily suggests that Android users upgrade their phones more often than iPhone users. As it turns out, a more recent report from CIRP indicates that is the case.
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