Google is pulling Fitbit from loads of markets

Fitbit Charge 6 Stats

Credit: Kaitlyn Cimino / Android Authority
  • Google has pulled Fitbit from over a dozen markets in the last few weeks.
  • The company most recently announced that Fitbit was leaving South Africa.

Google completed its acquisition of Fitbit back in 2021, with the Mountain View company claiming this deal would make health and wellness “more accessible to more people.” However, it looks like the company is taking the opposite approach in over a dozen markets.

Google confirmed last month that Fitbit would be leaving over a dozen markets in Asia and Europe. In Asia, these markets are Hong Kong, Korea, Malaysia, the Philippines, and Thailand. As for Europe, Fitbit is leaving Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Luxembourg, Poland, Portugal, Romania, and Slovakia.

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