You may not have heard of Google AMP (Accelerated Mobile Pages) but you almost certainly have used it. The Google open-source project has been making waves since it launched in 2016 in an effort to make the mobile web faster to load and smoother to navigate. This week, Nilay sat down with Malte Ubl, creator and tech lead of AMP, to talk about the controversy of bifurcating the web, forming a technical steering committee to co-lead the project, and Ubl’s vision for the future of the mobile web.
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