During its “Scary Fast” video event today, Apple unleashed some new silicon for MacBooks and PCs. Unlike previous years, Apple didn’t launch one or two M-series processors — it launched all three simultaneously. The new M3, M3 Pro, and M3 Max are ready to power MacBook Pros and the newly upgraded 24-inch iMac.
As usual, Apple spent most of the launch event time talking about how much faster M3 silicon is than previous chips. It also took some digs at Intel because of how much better these chips are than even the most powerful Intel-based Macs. However, the most interesting thing about this event was the number of times Apple mentioned playing games on Macs. It showed Mac-based gameplay footage from a few different games, including Baldur’s Gate 3 and the Myst remake. It’s clear that Apple is starting to push gamers to accept Macs as viable gaming machines, although who knows how well gamers will listen.
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